Bachelor of Arts in Marketing

COLLEGE OF BUSINESS

Department of Marketing and Supply Chain Management

Students in Southeastern's Marketing program gain a basic knowledge and understanding of marketing's role in business and society. Students learn the importance of technology, diversity, and ethics and social responsibility in today's marketplace and develop written and oral communication skills as they prepare for graduate studies or successful careers in business.

Career Information
Types of Jobs
  • Advertising Manager/Specialist
  • Marketing Manager
  • Marketing Researcher
  • Media/Social Media Specialist
  • Sales Manager/Specialist
Types of Employers
  • Advertising firms
  • Banks and other financial institutions
  • Department stores and other retailers
  • Educational institutions
  • Government agencies
  • Healthcare organizations
  • Marketing research firms
  • Mass media firm
  • Public relations agencies
  • Transportation and distribution firms
  • Travel and hospitality businesses
PROGRAM HIGHLIGHTS
  • Numerous opportunities to work on real-world projects in marketing classes

  • Faculty that have received awards, honors and recognition

  • Research opportunities

  • College of Business accredited by the Association to Advance Collegiate Schools of Business International

PROGRAM REQUIREMENTS
  • Total semester hours required: 120-121

CONCENTRATIONS
  • General Marketing

  • Advertising and Integrated Marketing Communications

  • E-Commerce

MINORS
  • Marketing

RELATED DEGREES
  • Bachelor of Science in Supply Chain Management

CAMPUS ORGANIZATIONS & ACTIVITIES
  • American Marketing Association

 
Contact Information

debra.denoux@southeastern.edu

985-549-2277

Mailing address: SLU 10844, Hammond, LA 70402

On-campus address: Garrett Hall, Room 74

Program website