Learning Goal #1: Effective Communication Skills
- Students will use grammatically correct and appropriate language.
- Students will use good voice control, eye contact, and appropriate physical demeanor.
- Students will demonstrate logical thinking and organization of topics.
- Students will present visuals that assist the flow of the presentation and are professionally prepared.
- Students will display a full understanding of the material being discussed and how to apply it in a broader context.
- Students will show organization with clear focus and cohesiveness.
- Students will use proper word selection and logical sentence structure.
- Student work will be carefully edited with appropriate use of spelling, punctuation, and capitalization.
- Students will assure that the assigned topic is covered in-depth, with issues fully identified and assignment fully completed.
- Students will supply a set of references appropriately applied in analysis.
Learning Goal #2: Functional Business Knowledge
College of Business students will demonstrate general knowledge and skills in the content areas of accounting, economics, finance, management, marketing, and supply chain management.
Students can correctly answer questions regarding financial and managerial accounting content drawn from the following areas: accounting equation, financial statements, effects of economic transactions on financial statement classifications, manufacturing terminology, cost behavior, and budgeting.
Students can correctly answer questions regarding management content drawn from the following areas: opportunity costs, market prices and changes, efficient decision-making, macroeconomic measures and policy.
Students can correctly answer questions regarding finance content drawn from the following areas: cash flow analysis, ratio analysis, time value of money, bond valuation, stock valuation and capital budgeting.
Students can correctly answer questions regarding management content drawn from the following areas: motivation, leadership, controlling, organizational culture, social responsibility, planning, strategy, structure, human resources, group dynamics, and general organizational behavior.
Students can correctly answer questions regarding marketing content drawn from the following areas: defining and applying the concepts of: market segment, target market, segmentation, differentiation, position, positioning; calculating revenue, variable costs, fixed costs, markup pricing, and breakeven point; discussing and evaluating the elements of the marketing mix; describing the elements of an integrated marketing communications strategy; describing the factors that influence purchase decisions in consumer markets.
Supply Chain Management:
Students will demonstrate a consistently clear understanding of concepts, a confident ability to accurately apply fundamental quantitative business analysis techniques, and a superior ability to synthesize, evaluate, and utilize information to make business decisions.
Learning Goal #3: Understanding Global Business Issues
College of Business students will demonstrate business knowledge needed to work in a global environment.
Identification of Global Perspectives and Issues:
Students consistently demonstrate a clear and accurate understanding of a global perspective by correctly identifying relevant global awareness concerns and issues and effectively critiquing them.
Application of Global Perspective Concepts:
Students demonstrate a thorough application by employing and/or extending key global awareness concepts, principles, information, and theories.
Recommendations for a Global Environment:
Students demonstrate consistently, and at a high level, the ability to take ideas, theories, principles, and situational facts further by crafting proposals that discuss the relevant issues. Students can justify conclusions and succinctly communicate realistic and insightful recommendations.
Learning Goal #4: Critical Thinking Skills
College of Business graduates will demonstrate critical thinking skills for problem solving and decision making.
Knowledge and Comprehension:
Students' work consistently demonstrates a clear, accurate, detailed and comprehensive understanding of the relevant facts, data, theories, and terms as well as the ability to organize the information for application, presentation, documentation, and/or further examination.
Application and Analysis:
Students' work demonstrates a confident ability to work with key concepts, information, processes and theories -- applying or extending them to a wide variety of new problems or contexts. Students can make predictions, recognize hidden meanings, draw inferences, analyze patterns and component parts, and communicate insightful contrasts and comparisons.
Synthesizing and Evaluation:
Students' work demonstrates a surprising or insightful ability to take ideas, theories, processes, and principles further into new territory. Work demonstrates broader generalizations, hidden meanings and implications as well – as well as the ability to assess, with discrimination, the value, credibility and power of these ideas in order to decide on well-considered choices and opinions.
Learning Goal #5: Understanding of Ethical Issues
College of Business students will demonstrate the ability to apply ethical principles to organizational situations.
Identifying Ethical Issues:
Students can describe a dilemma in detail, having identified key ethical issues and relevant environmental and stakeholder factors.
Applying Ethical Principles:
Students can correctly identify multiple perspectives to ethically resolve the dilemma according to accepted theory and practice in the field. Students can critically evaluate several potential courses of action based on their effect on stakeholders.
Recommending Ethical Action:
Students can formulate comprehensive recommendations that describe the execution of the decision and that indicate a thoughtful reflection on the benefits and risks of implementation.