Introduction to Social Media Marketing


Course Overview

Are you reluctant to use social media as a way to market your business or personal brand? Are you a late adopter to Facebook, Twitter and other social media tools being used by your competition? Does social networking scare you? Do you think social media is just a waste of company time? If you answered yes to any of these questions, this course is for you! Introduction to Social Media Marketing is for business professionals, at the beginner level, interested in creating and publishing a social media marketing plan.

Social media is here to stay as a valuable, measurable and cost effective part of your business marketing plan. Social media marketing can be overwhelming and damaging to your brand if implemented without a thoughtful strategy. Social media can also boost your customer engagement and satisfaction. To be truly effective and efficient, you need a social media marketing plan that will guide you through making the best decisions for you and your organization.

Introduction to Social Media Marketing is a ten hour, hands-on course, incorporating computer lab time and lecture. Students completing 80% attendance will receive 1 Continuing Education Unit (CEU) from Southeastern Louisiana University. Class size is limited to 10 due to the computer lab instruction component.

*Prerequisites: Student must have working knowledge of computers, the internet and email.

*Target audience is anyone 18 and over interested in creating and publishing a business or brand social media marketing plan.

Upon successful completion of this course, students will be able to:

· Incorporate social media into a marketing strategy to reach and engage more customers
· Navigate the most popular social media tools being used by your competition
· Generate content ideas for your business or campaign
· Publish your new social media content and receive feedback
· Monitor and measure new social media efforts for their effectiveness






Material Fee:



Sessions Available


Date & Time



Meeting Dates




10:00 AM - 12:00 PM 

 Joan Gunter

 Walker Livingston Center

01/30 - 04/06/15