Social Media Marketing

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Course Overview

When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan to guide you through making the best decisions for you and your organization. Upon successful completion of this course, students will be able to:

  • Determine their target audience and goals for their social media strategy.

  • Understand the importance of listening to online conversations

  • Know the different social media tools available to them.

  • Learn how to generate content ideas and manage their time.

  • Promote their new social media efforts.

  • Measure their new social media efforts for their effectiveness.

 

Students should have a basic knowledge of the computers, the internet and email. Participants can receive up to 0.6 CEUs (Continuing Education Unit Certificates) that can be combined with other Southeastern Louisiana University Non-Credit Programs computer classes. This course is underwritten by the St. Tammany Parish Library with a class size of *12 students.

 

*Both sessions are full, waiting list only. 

 

Cost:

$0*

*St. Tammany Parish Library is underwriting this course.

Materials:

N/A

 

Material Fee:

0

 

 

Sessions Available

Section

Date & Time

Instructor

Location

Meeting Dates

Holiday

1

Fridays

10:00 am - 12:00 pm

Joan Gunter

Class Filled      

St. Tammany Parish Library, Madisonville Branch

05/09 - 05/23/14

N/A

2

Fridays

10:00 am - 12:00 pm

 

 Joan Gunter

Class Filled

St. Tammany Parish Library, Madisonville Branch

 05/30 - 06/13/14

N/A

 

Register