Marketing / Branding

We develop strategically integrated marketing and communication results-driven plans to build awareness, affinity and engagement with Southeastern among key audiences.

Before you pick tactics to market something you have to understand who your audience is, what your “product” truly is and what is it that your audience is actually interested in “buying.” This is where we can help.

We ask questions to build a strategy that helps determine tactics and plans. We are here to help you think through your needs and implement them in a way that helps achieve your given goal while continuing to build Southeastern’s brand.

Helpful questions to consider before starting a marketing initiative (even a small one):

What is the one thing you are trying to communicate?

Who is your audience?

What action do you want them to take?

 

To begin the process of planning your initiative email umc@southeastern.edu.