The sales concentration consists of three main courses:
Professional Selling (MRKT 321)
A study of sales as a profession. Students will develop skills such as prospecting, building relationships, making sales presentations, handling objections, and obtaining client commitment. Students will make sales presentations as a key component of the course.
Advanced Professional Selling (MRKT 421)
An advanced course in sales intended to develop a high level of competence in professional selling. Role playing and interactive exercises, negotiation exercises, lectures, and the use of CRM in sales will develop sales competence in students to a high level. Students will participate in multiple presentations where knowledge of sales techniques and outcomes, and the development of professional sales skills will be emphasized. An important component of this course is that students participate in an on-campus competition with the potential to compete at other regional competitions.
Sales Leadership (MRKT 425)
An advanced course in which students apply the principles and concepts of sales planning and control to a comprehensive, revenue-generating project. Emphasis is placed on the leadership of sales teams, including the organization of sales departments and territories, motivating salespeople, and controlling sales operations.
*Students also have the opportunity to do a sales internship for course credit. For more information on the concentration or program, contact April Kemp ([email protected]) or Tará Lopez ([email protected]).
Required Courses (18 Hours):
The Sales Program offers scholarships specifically for sales students.
The Northwestern Mutual Sales Scholarship
Northwestern Mutual has supported sales programs across the state and is committed to rewarding the dedication and persistence required to excel in sales. This scholarship is awarded to the winner of the Spring Southeastern Sales Challenge, a role-play competition held on campus in coordination with the MRKT 421 Advanced Sales class.
The United Rentals Sales Scholarship
As a fast-growing international company, United Rentals values a competitive spirit and the impact sales roles have on their success. This scholarship is awarded to the winner of the Fall Southeastern Sales Challenge, which is a role-play competition held on campus.
The Alexis and Todd Ducorbier Family Scholarship
Alexis Ducorbier is a State Farm Agent in Hammond, LA who has a passion for mentoring students, especially those interested in going into the sales profession. This scholarship recognizes sales program students with a 2.5 minimum GPA from Orleans, Jefferson, St. Tammany or Tangipahoa Parish. Preference is given to those who have a financial need.
Lane & Tasha Daniel Scholarship in Sales
Lane and Tasha Daniel are both proud graduates of Southeastern. Mr. Daniel has had a successful career in sales and has established this scholarship to make it easier for working students to complete their degree and move on to promising careers. Their scholarship provides financial assistance to students in the Southeastern Louisiana University Professional Sales program. Recipients are recommended by the sales program faculty.
In addition to the concentration, there is a student organization for sales students, the Southeastern Sales Association. For more information on getting involved with the association, contact the SSA President, Karlie McDonald ([email protected])
“This program gave me valuable skills that I could not have gotten anywhere else.”
– Abigail Benson, sales student
