Northwestern Mutual commits $100,000 to Southeastern's Professional Sales Program
Thursday, January 24, 2019
by: Tonya Lowentritt
STUDENTS TO BENEFIT FROM NEW TRAINING ROOM - Students in Southeastern Louisiana University’s new Professional Sales Program will soon benefit from a state-of-the-art training room thanks to a $100,000 donation from Northwestern Mutual. Seated, from left, are Northwestern Mutual Managing Director/Financial Advisor Paul Hodge and Northwestern Mutual Managing Partner of Louisiana and Mississippi Steven Dugal. Standing, from left, are Southeastern Associate Professor of Marketing Tara’ Lopez; Brian Jones, Northwestern Mutual college unit director/financial advisor; Kolby Hodge; Lisa Dugal; Katy Simpson, chief marketing officer; Michael Bazile, chief operating officer; April Kemp, instructor of marketing; and Vice President for University Advancement Wendy Lauderdale.
HAMMOND – Students in Southeastern Louisiana University’s new Professional Sales
Program will soon benefit from a state-of-the-art training room thanks to a $100,000
donation from Northwestern Mutual.
Pending University of Louisiana System Board approval, the new Northwestern Mutual
Sales Training Room will be located in Garrett Hall on Southeastern’s campus, with
renovations to existing space set to begin in early 2019.
Steven Dugal, managing partner of the Mississippi and Louisiana offices, as well
as Paul Hodge, managing director of the Mandeville and Gulfport offices, are supporting
the initiative.
“We are excited to get involved in Southeastern’s Professional Sales Program.
From our experience at other universities, sales students ramp up faster than non-sales
students, have lower turnover, and are more prepared for the workforce” said Dugal,
noting that Northwestern Mutual has been instrumental in donating to other similar,
successful programs at universities.
Southeastern’s Professional Sales Program was created to draw high-ability students
toward selling as a career, better prepare those students for early success in professional
selling careers, and connect them with sales professionals in the region. According
to research conducted by the Sales Education Foundation, more than 50 percent of business
school graduates enter the workforce in a sales-oriented position.
Dean of the College of Business Toni Phillips said the core sales curriculum
consists of courses in personal selling, advanced professional selling and sales management
and is supported with other marketing courses in consumer behavior, marketing research,
and marketing strategy. With the current goal to prepare students for success in the
sales profession, the program has been developed for marketing majors with a future
goal of including those majoring in areas outside of business who wish to pursue a
sales certificate.
“We know that professional sales is not only a starting point for careers, but
is becoming more and more important across all sectors of the economy,” said Phillips.
“The Southeastern Professional Sales Program will help train the next generation
of sales leaders and the investment that Northwestern Mutual is making demonstrates
that the program is on the right track. We are really appreciative of Northwestern
Mutual.”
An important objective of the program, Phillips added, is to connect sales program
students with sales professionals and organizations through role-play competitions,
internships, guest speakers, panel discussions and career opportunities.
For more information about Southeastern’s Professional Sales Program or how businesses
can get involved, contact Instructor of Marketing April Kemp at April.Kemp@southeastern.edu, (985) 549-2277, or visit southeastern.edu/sales.