Curriculum in Marketing

Leading to the Degree of Bachelor of Arts

E-Commerce Concentration

(see footnotes at bottom)


FIRST YEAR


First Semester

Biological
ScienceG
  3 hours
ENGL 101G Freshman Composition 3 hours
MATH 161G College Algebra 3 hours
Visual Arts,
Music,
Dance or
Thea
ElectiveG
  3 hours
SE 101 Freshman Academic Success at Southeastern          2 hours
MGMT 101 Fundamentals of Business Success 1 hour
  Total: 15 hours

 

Second Semester

ENGL 102G Critical Reading and Writing 3 hours
MATH 241G Elementary Statistics 3 hours
Physical
ScienceG
  3 hours
History
ElectiveG
  3 hours
Elective   3 hours
  Total: 15 hours


 

SECOND  YEAR


First Semester

ACCT 200 Introduction to Financial Accounting 3 hours
COMM 211G Introduction to Pubic Speaking 3 hours
ECON 201G Principles of Economics (Macroeconomics)              3 hours
OMIS 210 Business Statistical Models II 3 hours
Second
Natural
Science
SequenceG
  3 hours
  Total: 15 hours

 

Second Semester

ACCT 225 Managerial Accounting 3 hours
ECON 202G Principles of Economics (Microeconomics)                     3 hours
ENGL 230, or
ENGL 231, or
ENGL 232G
World Literature
English Literature
American Literature
3 hours
BLAW 231 The Legal Environment of Business 3 hours
MGMT 240 Business Communication 3 hours
  Total: 15 hours

 

 

THIRD YEAR


First Semester

ECON 333 Introduction to Money and Banking 3 hours
MRKT 303 Principles of Marketing 3 hours
MRKT 321 Personal Selling 3 hours
OMIS 350 Management Information Systems 3 hours
OMIS 320 Principles of Supply Chain Management              3 hours
  Total: 15 hours

 

Second Semester

FIN 381 Business Finance 3 hours
MGMT 351 Principles of Management 3 hours
MRKT 319 Consumer Behavior 3 hours
MRKT 3321 Business to Business Marketing                               3 hours
Elective   3 hours
  Total: 15 hours

 

 

FOURTH YEAR


First Semester

OMIS 360 Web Basics 3 hours
MGMT 425 Introduction to International Business 3 hours
MRKT 432 Marketing Research 3 hours
OMIS 430 Production and Operations Management                  3 hours
Elective   3 hours
  Total: 15 hours

 

 

Second Semester

MGMT 464 Business Strategy 3 hours
MRKT 435 E-Commerce and Marketing Strategy                  3 hours
MRKT 444 Marketing Management 3 hours
Elective   3 hours
MRKT
Elective
(300+)
  3 hours
  Total: 15 hours

 

Total semester hours required 120

Southeastern 101 and Management 101 are not required of transfer or readmitted Southeastern students with 30 hours or more. Those students will replace Southeastern 101 and Management 101 with 3 hours of free electives.

GGeneral Education Courses

Major course
1Marketing 331, 391 or 475 or OMIS 365 can be substituted for Marketing 332 with approval of the Department Head.