Curriculum in Marketing
Leading to the Degree of Bachelor of Arts
Advertising and Social Media Concentration

(see footnotes at bottom)


FIRST YEAR

First Semester

Biological
ScienceG
  3 hours
ENGL 101 or
ENGL 101HG
Freshman Composition
Freshman Composition Honors
3 hours
MATH 105 or
MATH 151 or
MATH 161G
Finite Mathematics
College Algebra with Fundamentals

College Algebra                                      
3 hours
Visual Arts,
Music,
Dance or
Theatre 
ElectiveG
  3 hours
SE 101 Freshman Academic Success at Southeastern      2 hours
MGMT 101 Fundamentals of Business Success 1 hour
  Total: 15 hours

 

Second Semester

ENGL 102 or
ENGL 102HG
Critical Reading and Writing
Critical Reading and Writing Honors                 
3 hours
MATH 241G Elementary Statistics 3 hours
Physical
ScienceG
  3 hours
History
ElectiveG
  3 hours
Elective   3 hours
  Total: 15 hours


 

SECOND  YEAR

First Semester

ACCT 200 Introduction to Financial Accounting 3 hours
COMM 211G Introduction to Public Speaking 3 hours
ECON 201G Principles of Economics (Macroeconomics)                  3 hours
OMIS 210 Business Statistical Models II 3 hours
Second
Natural
Science
SequenceG
  3 hours
  Total: 15 hours

 

Second Semester

ACCT 225 Managerial Accounting 3 hours
ECON 202G Principles of Economics (Microeconomics)                        3 hours
ENGL 230 or
ENGL 231 or
ENGL 232G
World Literature
English Literature
American Literature
3 hours
BLAW 231 The Legal Environment of Business 3 hours
MGMT 240 Business Communication 3 hours
  Total: 15 hours

 

 

THIRD YEAR

First Semester

MRKT 303 Principles of Marketing 3 hours
MRKT 310 Foundations of Marketing Design 3 hours
MRKT 319 Consumer Behavior 3 hours
OMIS 350 Management Information Systems 3 hours
OMIS 320 Principles of Supply Chain Management                    3 hours
  Total: 15 hours

 

Second Semester

ECON 333 Introduction to Money and Banking                             3 hours
FIN 381 Business Finance 3 hours
MGMT 351 Principles of Management 3 hours
MRKT 342 Advertising 3 hours
MRKT 373 Social Media and Digital Marketing 3 hours
  Total: 15 hours

 

 

FOURTH YEAR

First Semester

Elective   3 hours
MRKT 432 Marketing Research 3 hours
MRKT
Elective
(300+)
  3 hours
OMIS 430 Production and Operations Management                     3 hours
Elective   3 hours
  Total: 15 hours

 

Second Semester

MGMT 425 Introduction to International Business                         3 hours
MGMT 464 Business Strategy 3 hours
MRKT 442 Advanced Advertising 3 hours
Elective   3 hours
MRKT 444 Marketing Management 3 hours
  Total: 15 hours

 

Total semester hours required 120

Southeastern 101 and Management 101 are not required of transfer or readmitted Southeastern students with 30 hours or more. Those students will replace Southeastern 101 and Management 101 with 3 hours of free electives.

GGeneral Education Courses
Major Course