University Catalogue

DEPARTMENT OF MARKETING AND SUPPLY CHAIN MANAGEMENT

Russell McKenzie, Interim Department Head

 

Majoring in Marketing

The major in Marketing is heavily based in the various areas of business and requires thirty approved hours. Marketing majors may elect to concentrate in Advertising and Social Media or Professional Sales. Each concentration requires twelve semester hours of specified Marketing courses.

 

Honors Diploma in the Discipline

The department also offers an upper-division honors curriculum allowing its students to earn an honors diploma in the major at graduation. For information about requirements and honors courses in this department, please contact the Department Head.

 

Minor in Marketing

Students from other departments of the University may minor in Marketing. The minor in Marketing consists of Marketing 303 and fifteen hours of 300+ Marketing electives. Students minoring in Marketing must obtain the approval of the Department Head.

 

Major in Supply Chain Management

The major in Supply Chain Management is heavily based in Operations Management, Information Systems and Marketing (OMIS), and requires thirty-six semester hours of Operations Management and Information Systems, Marketing and Management courses.


Honors Diploma in the Discipline

The department also offers an upper-division honors curriculum allowing its students to earn an honors diploma in the major at graduation. For information about requirements and honors courses in this department, please contact the Department Head.

 

Minor in Supply Chain Management

Students from other departments of the University may minor in Supply Chain Management. The minor in Supply Chain Management consists of OMIS 320, 325, 425, 440 and six hours of 300+ OMIS electives. Students minoring in Supply Chain Management must obtain the approval of the Department Head.