University Catalogue

Curriculum in Marketing

Leading to the Degree of Bachelor of Arts

Professional Sales Concentration

(see footnotes at bottom)


FIRST YEAR

First Semester

Biological
ScienceG
  3 hours
ENGL 101G,H Freshman Composition 3 hours
MATH 105 or 151/161G Finite Mathematics
College Algebra with Fundamentals
College Algebra                                      
3 hours
Visual Arts,
Music,
Dance or
Thea
ElectiveG,H
  3 hours
SE 101 Freshman Academic Success at Southeastern      2 hours
MGMT 101 Fundamentals of Business Success 1 hour
  Total: 15 hours

 

Second Semester

ENGL 102G,H Critical Reading and Writing                   3 hours
MATH 241G Elementary Statistics 3 hours
Physical
ScienceG
  3 hours
History
ElectiveG,H
  3 hours
Elective   3 hours
  Total: 15 hours


 

SECOND  YEAR

First Semester

ACCT 200 Introduction to Financial Accounting 3 hours
COMM 211G,H Introduction to Public Speaking 3 hours
ECON 201G Principles of Economics (Macroeconomics)                  3 hours
OMIS 210 Business Statistical Models II 3 hours
Second
Natural
Science
SequenceG
  3 hours
  Total: 15 hours

 

Second Semester

ACCT 225 Managerial Accounting 3 hours
ECON 202G Principles of Economics (Microeconomics)                        3 hours
ENGL 230, or
ENGL 231, or
ENGL 232G,H
World Literature
English Literature
American Literature
3 hours
BLAW 231 The Legal Environment of Business 3 hours
MGMT 240 Business Communication 3 hours
  Total: 15 hours

 

 

THIRD YEAR

First Semester

MRKT 303 Principles of Marketing 3 hours
MRKT 319 Consumer Behavior 3 hours
†*MRKT 321 Personal Selling 3 hours
OMIS 350 Management Information Systems 3 hours
OMIS 320 Principles of Supply Chain Management                    3 hours
  Total: 15 hours

 

Second Semester

ECON 333 Introduction to Money and Banking                             3 hours
FIN 381 Business Finance 3 hours
MGMT 351 Principles of Management 3 hours
†*MRKT 331 Advertising 3 hours
MRKT
Elective
(300+)
  3 hours
  Total: 15 hours

 

 

FOURTH YEAR

First Semester

OMIS 360 Web Basics 3 hours
†*MRKT 421 Advanced Professional Sales 3 hours
MRKT 432 Marketing Research 3 hours
OMIS 430 Production and Operations Management                     3 hours
Elective   3 hours
  Total: 15 hours

 

 

Second Semester

MGMT 425 Introduction to International Business                         3 hours
MGMT 464 Business Strategy 3 hours
†*MRKT 425 Sales Management 3 hours
Elective   3 hours
MRKT 444 Marketing Management 3 hours
  Total: 15 hours

 

Total semester hours required 120

Southeastern 101 and Management 101 are not required of transfer or readmitted Southeastern students with 30 hours or more. Those students will replace Southeastern 101 and Management 101 with 3 hours of free electives.

GGeneral Education Courses
HHonors students to take Honors course option:
ENGL 101 or 121H or 123H
ENGL 102 or 122H or 124H
ENGL 230 or 231 or 232 or 210H or 291H or 292H
HIST 101 or 102 or 201 or 202 or 101H or 102H or 201H or 202H
COMM 211 or 211H
GBIO 106 or 151H
GBIO 151 or 151H
Art Elective or HONR 191 

Major Courses
†*Major Concentration Courses