This graphical treatment of our brand is to help explain its components and visually demonstrate the relationships.
Brand Elements: These statements are different elements of the brand that we embody. Explained in terms of who we are personified, what we will do for students, and who we are as an institution.
Proving Activities: These are facts that demonstrate that we do the things necessary to deliver on the promise we are making. There are scores of these, the above are simply samples.
WE CARE, YOU SUCCEED: This is the essence of our brand. This is the succinct statement of what our promise is.