Licensing Guide

The "Southeastern Louisiana University" name, its logos and its athletic marks are the copyrighted property of the university. Commercial use by other entities, businesses and agencies for promotional and other purposes without the specific consent of the university is prohibited.

As the reputation of Southeastern continues to grow in the region, so does the popularity of its name and images. The University's licensing program was developed to assist in the promotion and proper use of Southeastern's name, logos, and marks.


Southeastern is contracted with Learfield Licensing Partners, a company that manages the commercial use of Southeastern's name, logos, and marks and ensures that only officially licensed vendors use the Southeastern identity for production of apparel, advertising items, and other materials for sale or distribution.

Learfield Licensing Partners holds a seat on the Fair Labor Association's University Advisory Council and Executive Committee as well as regularly attends meetings and industry events covering anti-sweatshop considerations. Learfield Licensing Partners requires all active licensees to disclose detailed information regarding manufacturing locations used to produce licensed merchandise. Manufacturers applying for a license are required to disclose this information during the application process.

The Southeastern Office of University Communications and Creative Services and the Athletic Department work closely with Learfield Licensing Partners in its artwork approval and licensing program. This helps ensure that artwork depicting Southeastern's identity meets the quality and consistence associated with the University's image.

Questions regarding the use of Southeastern trademarks or its licensing program should be directed to those offices.


What are Southeastern's trademarks?
A Southeastern Louisiana University trademark is any mark, logo, symbol, nickname, letter(s), word or derivative that can be associated with Southeastern Louisiana University and can be distinguished from those of other institutions or entities. Examples of these trademarks include the University name, University logos, the oval-enclosed "S", the University seal, the Southeastern Lion, and all secondary marks.

These trademarks are the property of Southeastern Louisiana University. All uses, either print or electronic (with the exception of internal use by the University itself, news coverage, printing firms performing jobs for the University, and certain non-commercial purposes) should be approved in advance by the University. Unauthorized use of Southeastern's trademarks is prohibited.

Who needs to be licensed?
Anyone who uses the name or marks of Southeastern Louisiana University for a commercial purpose must be licensed. Manufacturers of products bearing Southeastern's marks must have a license through the University's agent, Learfield Licensing Partners, which vigorously enforces trademark rights. This includes retailers who screen or embroider their own products or use products from another company.

Companies that only sell finished products and do not actually produce or package the products themselves are not required to be licensed. However, vendors carrying Southeastern merchandise should ensure that the products they distribute are produced by licensed vendors.

Who must use licensed vendors?
University departments and units do not need permission to use University marks on products intended for normal business operations such as forms, stationery, brochures, and business cards. However, trademarks should not be altered and should be reproduced using a high quality master digital image available from the Office of University Communications and Creative Services and the Athletic Department.

University departments, units, and student organizations may use Southeastern's trademarks on marketing and promotional specialty items or clothing, however these items must be acquired from licensed manufacturers. A list of these vendors is available from Learfield Licensing Partners, the Office of University Communications and Creative Services, or the Athletic Department.

How does a manufacturer or vendor obtain a license?
Southeastern manages it program through Learfield Licensing Partners. Information on becoming a licensee can be obtained from the the Learfield Licensing Partners website. Information on the services provided by Learfield Licensing Partners, including a copy of an application and license agreement can be found on his website or by contacting the company at:

7990 North Point Blvd. Suite 120
Winston-Salem, NC 27106
Telephone: 336-896-7907 x208
Fax: 336-896-7910.

The licensing process takes approximately 30 days. Prospective licensees will be required to complete an application, pay the required licensing fee, and submit a copy of its insurance certificate. The University's main contact at Learfield Licensing Partners is Paul Mills.

General guidelines regarding licensing
The following are general guidelines that should be followed in regards to the Southeastern Louisiana University trademark and licensing program:

Any order placed by the Southeastern Louisiana University for internal use and not for resale must be placed with an officially licensed manufacturer of Southeastern Louisiana University. These products are exempt from royalties.

Blank garments brought to a licensed manufacturer or vendor by an individual or group that would like a logo embroidered or screen printed on it are subject to royalties based on the price of the WHOLE garment not just the cost of the embroidered piece.

A product using the University marks should be of high quality in design, material, and workmanship. The end product must be of such style and appearance as to have a positive impact on the school's reputation.

Words, shapes, or symbols that are obscene or scandalous are unacceptable and cannot be used with the University marks.

Any unlicensed person or business who is knowingly printing licensed products is subject to paying double-back royalties or possible civil litigation.

Questions regarding these policies should be directed to the Southeastern Louisiana University Office of University Communications and Creative Services or the Athletic Department.