The official Southeastern logo consists of an "S" illustrated with an oval graphic treatment surrounding it. The name, SOUTHEASTERN LOUISIANA UNIVERSITY, sits below the illustration in upper case type with special emphasis on "SOUTHEASTERN." This combination of information is called the "signature." We also refer to it as the "logo" or "official logo."
The signature was designed to serve as the cornerstone for Southeastern's image identification program and is used in combination with specified typography.
The construction of the logo should never be changed. When enlarging artwork, care should be taken that the signature is not stretched or condensed beyond its original proportions. It should never be altered or re-drawn. It should only be reproduced from original artwork available from the Office of University Communications and Creative Services.
The University's official logo may appear in two-color or one-color versions or in black and reverse. When using color, only the approved Pantone Matching System (PMS) color should be used. These inks are readily available at most commercial printers.
Primary Mark Examples
2 color version:
PMS 342 and PMS 111 (non-metallic ink)
1 color version:
Use either black, PMS 342 (green),PMS 111 (gold), or PMS 871 (metallic gold)
2 color version:
PMS 342 and PMS 871 (metallic ink)
1 color reverse version:
Reverse logo in white from block of either Black, PMS 342 (green), PMS 111 (gold), or PMS 871 (metallic gold)
Secondary Mark Examples
In some cases, due to the structure of the document, web page or publication, the following wordmark may be used. This wordmark is simply the signature (logo) without the horizontal lines and the graphic "S". This provides flexibility, yet still maintains consistency.
This type-only treatment of the identity is used on the Southeastern Web pages, on certain billboards, in recruiting materials, and in certain other applications. It should not be recreated using typefaces or fonts, but should be obtained from the Office of University Communications and Creative Services.
The Office of University Communications and Creative Services can provide colleges and departments with the appropriate type treatment of their name that complements the Southeastern logo.
While initiatives and events within the University have their own logos, standard branding practice dictates that the institution's official logo/wordmark must be predominant in its communications. Therefore, departmental and college identifiers (logos) reflect the official university logo so that they contribute to the overall university identity. After all – if the university as a whole did not exist, none of its departments or colleges would either. Branding is a collective effort that encompasses all the departments, colleges, units - all the parts - that together make up our Southeastern.
The University has two official deparmental identifiers, one for a horizontal orientation and one for a more vertical orientation. The horizontal version should be used as the preferred version where possible. These identifiers are to be used in place of any past created versions that do not reflect this graphical design. As noted, these will be created by the Office of University Communications and Creative Services for each department, college and office.
Horizontal Identifier Samples:
Vertical Identifier Samples:
The University Seal
The seal is the official academic identity of the University that is primarily used in legal applications, on Southeastern diplomas, and other documents of an official or formal nature. It is not intended for general use as part of the university's public identity.