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Reimaging the Southeastern Brand

After several years of research and development in indefying and reimaging a brand that best resonated with the university’s audiences, Southeastern unveiled the first phase of the rebranding process—new logos […]

Sheri Gibson

September 5, 2024

A female and male student look at a sweatshirt featuring Southeastern's new spirit logo in 2022.

After several years of research and development in indefying and reimaging a brand that best resonated with the university’s audiences, Southeastern unveiled the first phase of the rebranding process—new logos for both the university and athletics. The following year the full scale of Southeastern’s new brand, from colors and photography style to voice and talking points, was launched.

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