Students in Southeastern's Marketing program gain a basic knowledge and understanding of marketing's role in business and society. Students learn the importance of technology, diversity, and ethics and social responsibility in today's marketplace and develop written and oral communication skills as they prepare for graduate studies or successful careers in business.

Other Concentrations

  • Advertising and Social Media Marketing
  • Professional Sales


  • Marketing

Required Semester Hours 120

Program Highlights

  • Numerous opportunities to work on real-world projects in marketing classes

  • Faculty that have received awards, honors and recognition

  • Research opportunities

  • College of Business accredited by the Association to Advance Collegiate Schools of Business International


What Can You Be

Types of Jobs

  • Advertising Manager/Specialist
  • Marketing Manager
  • Marketing Researcher
  • Media/Social Media Specialist
  • Sales Manager/Specialist

Types of Employers

  • Advertising firms
  • Banks and other financial institutions
  • Department stores and other retailers
  • Educational institutions
  • Government agencies
  • Healthcare organizations
  • Marketing research firms
  • Mass media firm
  • Public relations agencies
  • Transportation and distribution firms
  • Travel and hospitality businesses



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Student Orgs & Activities

Southeastern Marketing Association