Strategic Communication

The Master of Arts in Strategic Communication focuses on strategy, media planning, advanced digital media, content creation, and continually emerging new media which can advance your career or prepare you for a new role. Data analytics training provides the ability to measure results and enhance strategies for success. The program builds a solid foundation for careers in a variety of jobs in today's changing economy including social media strategist, media planning, digital content manager, public relations, media account executive and more.

This program can be completed 100% online.

Other Concentrations




Required Semester Hours 36

Program Highlights

  • No GRE Required
  • Communicators with skills in digital strategy are in demand
  • Designed for working students looking to expand their career horizons

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What Can You Be

Alyssa Larose

Alyssa Larose

Senior Account Executive

With a master’s in strategic communication, alumna Alyssa Larose ’20, ’22 is representing her favorite top brands like Coca-Cola as a senior account executive for Red Moon Marketing.

Types of Jobs

  • Advertising Executive
  • Campaign Director
  • Communication Manager
  • Community Relations Director
  • Development Officer
  • Digital Content Developer
  • Digital Account Executives
  • Digital traffic Analyst
  • Fundraiser
  • Lobbyist
  • Media Planner
  • Media Buyer
  • Public Relations Specialist
  • Recruiter
  • Social Media Strategist

Types of Employers

  • Government
  • Industry
  • Private sector
  • Nonprofit



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Student Orgs & Activities

The Lion's Roar, the student newspaper

KSLU, a Corporation for Public Broadcasting radio station

The Southeastern Channel, a cable television channel that reaches over 90,000 households

Lambda Pi Eta and Pi Delta Epsilon honor societies

The Public Relations Student Society of America