About
Strategic Communication
The Master of Arts in Strategic Communication focuses on strategy, media planning, advanced digital media, content creation, and continually emerging new media which can advance your career or prepare you for a new role. Data analytics training provides the ability to measure results and enhance strategies for success. The program builds a solid foundation for careers in a variety of jobs in today's changing economy including social media strategist, media planning, digital content manager, public relations, media account executive and more.
This program can be completed 100% online.
Other Concentrations
Minors
Required Semester Hours 36
Employment
What Can You Be
Alyssa Larose
Senior Account Executive
With a master’s in strategic communication, alumna Alyssa Larose ’20, ’22 is representing her favorite top brands like Coca-Cola as a senior account executive for Red Moon Marketing.
Types of Jobs
- Advertising Executive
- Campaign Director
- Communication Manager
- Community Relations Director
- Development Officer
- Digital Content Developer
- Digital Account Executives
- Digital traffic Analyst
- Fundraiser
- Lobbyist
- Media Planner
- Media Buyer
- Public Relations Specialist
- Recruiter
- Social Media Strategist
Types of Employers
- Government
- Industry
- Private sector
- Nonprofit
Involved
Student Orgs & Activities
The Lion's Roar, the student newspaper
KSLU, a Corporation for Public Broadcasting radio station
The Southeastern Channel, a cable television channel that reaches over 90,000 households
Lambda Pi Eta and Pi Delta Epsilon honor societies
The Public Relations Student Society of America
CONTACT
Dr. Elizabeth Hornsby, Graduate Coordinator
(985)-549-5408
stratcomm@southeastern.edu
DVIC Room 262
SLU 10719
Hammond, LA 70402
