Auxiliary Services' 'Experience Southeastern' DVD wins national award
Contact: Christina Chapple
10/30/06
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AWARD-WINNING SOUTHEASTERN DVD – Southeastern Louisiana University has received the 2006 “Innovative Achievement Award” from the National Association of College Auxiliary Services for “Experience Southeastern,” a promotional DVD produced by Southeastern Auxiliary Services and the Office of Public Information. The DVD was directed and edited by Steve Kleyle, left, and produced and written by Robin Parker, Auxiliary Services marketing coordinator.
HAMMOND – “Experience Southeastern,” a DVD promoting services offered by Southeastern Louisiana University’s Department of Auxiliary Services, has received the 2006 “Innovative Achievement Award” from the National Association of College Auxiliary Services.
Steven Leon, director of Auxiliary Services, accepted the award at the NACAS national convention in San Diego, Calif., Oct. 13-18. The DVD was produced by Auxiliary Services in cooperation with Southeastern’s Office of Public Information.
The Innovative Achievement Award recognizes “imaginative and unique quality of product, service or program; enhancement of customer service; the generation of additional revenue or reduction of costs; adaptability for other institutions, and overall presentation quality.”
“Experience Southeastern,” which is used in the university’s student recruitment campaigns, was produced by Auxiliary Services Marketing Coordinator Robin Parker, and directed and edited by Southeastern videographer Steve Kleyle. Parker and Public Information Office Assistant Director Christina Chapple wrote the DVD script. Public Information Graphic Designer Terry Bahm designed the label and cover, as well as a companion booklet.
Using three student “tour guides,” the DVD focused on the services offered through Auxiliary Services, including campus housing, food service, bookstore and textbook rental service. The tour guides were Jonathan Magee and Krystal Boothe, now Southeastern alumni, and current graduate student Natalie Crump.
Parker said the DVD will be featured as the cover story in an upcoming edition of “College Services,” NACAS’s national journal.
Parker said “Experience Southeastern,” which is shown and distributed at orientation and recruiting events throughout the year, has proven to be a successful promotional tool.
“Our surveys show that it has helped raise awareness of Auxiliary Services products and services,” she said. “It has been positively received by both parents and students. It is not only informational and useful, but the convenient DVD format allows them to view it at their leisure.”
Connie Davis, associate director of Auxiliary Services, said one of the strengths of the “Experience Southeastern” for the NACAS award judges was its adaptability for other institutions. “Because we produced it on-campus, it was very affordable and that makes it an attractive project for other universities to model on,” she said.
“Experience Southeastern” previously received the Council for Advancement and Support of Education (CASE) Silver Award of Excellence in the category of audiovisual communications-multimedia programs.
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