News Release

Southeastern SBDC hosts selling workshop series in May

Contact: Tonya Lowentritt


     HAMMOND -- The Louisiana Small Business Development Center (LSBDC) at Southeastern Louisiana University, along with the Hammond Chamber of Commerce and Hammond Area Economic and Industrial Development District, are hosting a series of selling seminars throughout May called “Selling, the Art of Mutual Benefit.”
     Held each Tuesday of the month from 9-10:30 a.m. at the Southeast Louisiana Business Center on Martens Drive in Hammond, the series will address various topics related to the aspects of sales. 
     “Imagine how successful your business would be if your sales skills and processes were as good as your services and products,” said Sandy Summers, assistant director of the Southeastern SBDC. “Attendees at these workshops can strengthen several key skills and experience the sales process ranked number one by Entrepreneur Magazine.”
     Cost per workshop is $50 or $200 for the series of five. For more information, contact the Louisiana SBDC at Southeastern at 985-549-3831 or
     Workshop topics include:
• May 4 – “The Buyer/Seller Dance-Who’s in Control?” Attendees will learn how to create mutual control and benefit and how to identify “tire kickers” before investing significant resources in activities with little or no chance of success.
• May 11 – “Prospecting – Pro’s Prospect, Order-Takers Perish” examines cold calling, networking and obtaining referrals as keys to business success in today’s market place. Attendees will learn the key points to all three revenue builders.
• May 18 – “Make the First Five Minutes Count” is designed to teach participants how to say and do the right things immediately, on the phone or in person, to dramatically improve the odds of gaining interest, respect and business.
• May 25 – “Find the ‘Pain’ or Find the Exit” identifies motivations among prospects.
• June 1 – “Identifying the Budget and Decision Maker” will teach attendees how to identify the real decision maker to avoid wasting time with prospects who cannot authorize a purchase of products or services.

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