Southeastern SBDC and Livingston Parish Chamber to host email and social media marketing seminar

Contact: Tonya Lowentritt


     HAMMOND The Louisiana Small Business Development Center at Southeastern Louisiana University, along with the Livingston Parish Chamber of Commerce, will host a seminar entitled “De-Mystifying Email and Social Media Marketing.”
     The free event will be held Feb. 16 at the Livingston Parish Literacy and Technology Center at 9261 Florida Boulevard in Walker from 1 to 3 p.m.
     “Finding inexpensive and effective email marketing can build key successes for a business,” said Sandy Summers, assistant director of the Southeastern Small Business Development Center. “The seminar will explore the basics of what email marketing is, why it works so well, how it easily integrates with social media sites, and how to use it in business planning and marketing strategy to achieve special goals.”
     Participants will learn how to create email campaigns that get results, get emails opened and read, write compelling subject lines and copy, interpret email campaign results and more Summers said.
     The seminar is suitable for all experience levels and anyone interested in learning more about email marketing for businesses, groups, and organizations. Summers said participants do not need to bring a laptop, but are welcome to do so.
     The class will be instructed by Amy Tinsley-Olivieri, regional development director for Constant Contact. Summers said, “Amy is a dynamic speaker who travels throughout the Southeast to educate businesses on ways to stay in contact with their customer base through effective and affordable marketing technologies.”
     For more information or to register, contact the LSBDC at 255-664-6638 or Participants can register online at

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