Southeastern Department of Marketing and Supply Chain Management to host first marketing breakfast

Thursday, March 27, 2014
by: Tonya Lowentritt

HAMMOND – Southeastern Louisiana University's Department of Marketing and Supply Chain Management and the Southeastern Marketing Association will host their first ever Marketing Breakfast on Monday, April 7.

Scheduled for 7:30 a.m. in Southeastern's Twelve Oaks, the breakfast will feature Senior Vice President of Nielsen Media Research Daniel Monistere as guest speaker.

Monistere, a two-time Southeastern alumnus, will present "From the Internet to Social Media: Local Implications of Global Technology and Trends."

After earning his bachelor's in Marketing in 1987 and MBA in 1988, both from Southeastern, Monistere started his career in 1988 as research manager for VNU's Birch/Scarborough Research. He now has over 25 years of marketing experience, including serving as product manager for International Demographics and vice-president of research and methodology for ADcom Cable Ratings.

Since joining Nielsen in 2001 as vice president of quality, Monistere has held positions of increasing responsibility. Past positions include senior vice president, product leader for television audience measurement and senior vice president, product leader for enabling technologies.

Monistere served on the Board of Advisors for Southeastern's College of Business from 2002 to 2009 and was the recipient of the 2003 Distinguished Alumnus Award for the College of Business. From 2007 to 2011 he served as a mentor with the University of South Florida's mentoring program and participated on USF's Board of Advisors.

Tickets for the breakfast are $9 in advance for non-students and $6 in advance for students. Tickets at the door will be $10 for everyone.

Those interested in attending should preregister/prepay by calling the Marketing and Supply Chain Management Department at (985) 549-2277. Registration is also available on line at

For more information on the lecture, contact the College of Business at 985-549-2277.



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