LSBDC at Southeastern to host Simple Strategies for Better Event Marketing

Thursday, October 23, 2014
by: Tonya Lowentritt

HAMMOND – The Louisiana Small Business Development Center (LSBDC) at Southeastern Louisiana University will present "Simple Strategies for Better Event Marketing" in Hammond on Wednesday, Nov. 5. Scheduled from 9–11 a.m., the event will be held at the Southeast Louisiana Business Center, located at 1514 Martens Drive.

Assistant Director of Southeastern's SBDC Sandy Summers said the presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registrations for events.

"At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used but would like to learn more about, revolves around events," said Summers.

"When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you would like to build on your knowledge of these two elements of running a successful event, this session is for you."

Guest speaker is Kim Walker with 5 Stones Media.

Summers said attendees will learn the following:

• Types of events and goals, and whether or not to charge for the event;

• Promoting the event with a sample promotional schedule and activities;

• Making the most of an online registration tool, with best practices focused on what information to seek on registration forms, social proof, payment/donation options;

• Post-event actions, including review of statistics and social activity and sending out a survey.

Summers added the session will strictly focus on the marketing aspects of events, not actual event planning, venue selection, or other planning elements. It is focused primarily on helping the audience promote their event and streamline the online registration process.

"Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed," Summers said.

There is no cost to attend the event; however, pre-registration is preferred, as seating is limited. For more information, contact LSBDC Southeastern at 985-549-3831 or Online registration is available at

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