LSBDC to hold seminar in Covington on holiday marketing

Thursday, October 15, 2015
by: Tonya Lowentritt


     HAMMOND – The Louisiana Small Business Development Center (LSBDC) at Southeastern Louisiana University, with co-sponsors St. Tammany West Chamber of Commerce, St. Tammany Economic Development Foundation, and Northshore SCORE, will host a free seminar on holiday marketing.
     The seminar, titled “Make Your Holiday Marketing Rock!” will take place in Covington on Wednesday, Oct. 28, from 9 to 11 a.m. at the St. Tammany West Chamber Office located at 610 Hollycrest Blvd. Kim Walker, owner of 5 Stones Media in Hammond, will lead the seminar.
     “The holidays present an enormous opportunity for businesses to succeed with their own promotions during a time when customers are primed and ready to buy,” said Sandy Summers, assistant director of the Small Business Development Center. “Attend this seminar to find out how to successfully engage your audience in social media to increase sales this season.”
     Topics to be covered include ways to make promotions stand out in a crowded inbox; creating an email campaign and editing a template; tracking results and what to do with this information; email list building and increasing deliverability and open rates; branding emails with logos, colors and photos; and creating content that people want to receive and read.
     Although there is no cost to attend, seating is only guaranteed for pre-registered attendees. To register or for more information, call (985) 892--3216. Online registration is also available at

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