Southeastern, Gnarly Barley partner in new brew

Monday, July 17, 2017 Lion Up beer label
by: Rene Abadie

     HAMMOND – Something new for Southeastern Louisiana University Lion fans is brewing at Gnarly Barley Brewery.
     Lion Up™ American Wheat Ale will soon be available at restaurants, stores and entertainment venues across the Northshore region, including Strawberry Stadium on Lion home game days. It will first be available at a Lion Up™ release event at the Hammond brewery on Aug. 5 and will hit the shelves at locations the following week.
     “Being that the university has been such a huge part of our lives since we both started in the early 2000s and met while students there, we feel this is an amazing opportunity for us to team up with Southeastern,” said Zac Caramonta, Gnarly Barley co-founder along with his wife Cari. “We love our alma mater, and it’s just so cool that we are able to do something like this.”
     Erin Cowser, Southeastern’s executive director of public and governmental affairs, said, “This licensing endeavor is extra special because Zac and Cari are able to combine their passion for craft beer with their Lion pride, and Lion fans are who get to enjoy the end result.”
     The partnership between alumni-owned Gnarly Barley Brewery and Southeastern has resulted in a crisp American wheat ale that is light bodied and easy to drink. According to Caramonta, beer enthusiasts can expect a refreshing wheat malt flavor and crisp floral hop notes.
     “It’s light bodied and easy to drink - perfect for Lion tailgating,” he said.
     Lion Up™ beer will be brewed exclusively during fall semesters, and sold in 12 oz. recyclable cans only.
     Cowser added that a portion of the proceeds of the new craft beer’s sales will be dedicated to student alcohol abuse prevention efforts on campus.
     Established in 2014, Gnarly Barley Brewing is located in a 10,500 square foot facility in Hammond. Gnarly Barley beers are distributed throughout Louisiana in nine parishes and over 500 establishments.
     “Look for us on the shelves at your local grocery and favorite watering hole,” said Cari Caramonta. “We work hard to identify the best accounts for our products - retailers that make local products and craft beer priorities.”
     She added, “And if you don’t see it there, be sure to speak up and ask for Gnarly Barley!”
Louisiana Economic Development recently honored the company as one of the state’s 2017 Lantern Award winners. Lantern Award winners demonstrate excellence in manufacturing and outstanding service to their communities through the involvement of their businesses and employees.
     Lion Up™ American Wheat Ale will be sold by Champagne Beverage, the official beer distributor of Southeastern Athletics.

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