Louisiana SBDC at Southeastern to host seminar on search engine optimization

Monday, July 24, 2017
by: Tonya Lowentritt

     HAMMOND – The Louisiana Small Business Development Center at Southeastern Louisiana University will host a free seminar Aug. 1 on search engine optimization.
     Co-sponsored with the Livingston Economic Development Council and the Livingston Parish Library, the seminar titled “Five Keys to Great Search Engine Optimization” is scheduled from 10 a.m. to 12 p.m. at the Livingston Parish Library main branch, located at 20390 Iowa Street in Livingston.
     “Search engine optimization (SEO) works to maximize the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine,” said Assistant Director of the SBDC Sandy Summers. “All major search engines like Google, Bing and Yahoo have primary search results, where web pages and other content, including videos or local listings, are shown and ranked based on what the search engine considers most relevant to users.”
     Summers said the SEO seminar is designed for business owners, marketing executives, and anyone looking to enhance their range of SEO experience.
     “At this event, we will look at organic versus paid search traffic, Google products like Places, Plus and Business, and how they affect your ranking,” she said. “We will also discuss how to ensure your page is Google compliant.”
     Guest speaker for the event is Robbie van Mullem of 3 Sided Media.
     Although the seminar is free, seating is only guaranteed for pre-registered attendees. For more information or to register, call 225-664-6638 or log on to www.lsbdc.org.

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