Southeastern LSBDC to host email marketing class for businesses


Thursday, August 2, 2018 
by: Tonya Lowentritt 

     HAMMOND – The Louisiana Small Business Development Center at Southeastern Louisiana University will host a free event in Hammond designed to help businesses improve email marketing.
     The seminar, co-sponsored by Northshore SCORE, will be held on Tuesday, Aug. 14, from 11:30 a.m. to 1 p.m., at the Southeast Louisiana Business Center, located at 1514 Martens Dr.
Titled “Power of the Inbox: Effective, Engaging Email Marketing,” the program will feature Kim Walker of 5 Stones Media in Hammond.
     “First impressions matter – how are you going with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact,” said SBDC Assistant Director Sandy Summers.
     Summers said topics to be discussed include branding beyond the logo – how placement, pictures and colors can reinforce recognition and engagement; readability – including fonts, white space and single-column design; images – including sizing, placement, links and more; sharability – easy tips to encourage more cross-platform engagement; clear messaging – creating content messages that matter; effective calls to action – creating calls to action that work and drive results; and list building – tips and tricks to growing email lists.
     “Join us for this fast, information-packed seminar loaded with tips, techniques and tools to help you navigate the do’s and don’ts for your own email marketing,” Summers said.
     There is no cost to attend; however, pre-registration is preferred.
     For more information, call 985-549-3831. Online registration is available at

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