Louisiana SBDC at Southeastern to host seminar on growing business through clear communication

Monday, February 5, 2018
by: Tonya Lowentritt

     HAMMOND – The Louisiana Small Business Development Center at Southeastern Louisiana University will host a free seminar in Amite Feb. 22 titled “Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business.”
     Co-sponsored with the Amite Chamber of Commerce and Northshore SCORE, the seminar is scheduled from 10 a.m. to 12 p.m. in the meeting room of the Amite Tangipahoa Parish Library, located at 204 N.E. Central Ave. in Amite. Kim Walker of 5 Stones Media will serve as guest speaker.
     “Most leaders, marketers, salespeople and managers are ignored. It’s not because they aren’t smart, hard-working or likeable; it’s because they aren’t communicating clearly,” said Assistant Director of the SBDC Sandy Summers. “5 Stones Media helps companies understand what customers are looking for so they can tell their story in such a way that people listen.”  
     Summers added that the human brain is drawn toward clarity and away from confusion.
     “If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly,” she said. “Once you clarify your message, your company will begin to grow.”
     Although the seminar is free, seating is only guaranteed for pre-registered attendees. For more information or to register, call 985-549-3831 or log on to www.lsbdc.org.

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