Louisiana SBDC at Southeastern to host seminar on growing business through clear communication


Thursday, May 3, 2018 
by: Tonya Lowentritt 

     HAMMOND – The Louisiana Small Business Development Center at Southeastern Louisiana University will host a free seminar in Livingston May 17 titled “Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business.”
     Co-sponsored with the Livingston Parish Library and Dixie Business Center, the seminar is scheduled from 10 a.m. to 12 p.m. in the Livingston Parish Library main branch, located at 20390 Iowa St. in Livingston. Kim Walker of 5 Stones Media will serve as guest speaker.
     “Most leaders, marketers, salespeople and managers are ignored. It’s not because they aren’t smart, hard-working or likeable; it’s because they aren’t communicating clearly,” said Assistant Director of the SBDC Sandy Summers. “5 Stones Media helps companies understand what customers are looking for so they can tell their story in such a way that people listen.”
     Summers added that the human brain is drawn toward clarity and away from confusion.
     “If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly,” she said. “Once you clarify your message, your company will begin to grow.”
     Although the seminar is free, seating is only guaranteed for pre-registered attendees. For more information or to register, call 225-664-6638 or log on to www.lsbdc.org.

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