LSBDC to hold seminar in Covington on holiday marketing


Wednesday, October 10, 2018 
by: Tonya Lowentritt 

     HAMMOND – The Louisiana Small Business Development Center (LSBDC) at Southeastern Louisiana University, with co-sponsors St. Tammany West Chamber of Commerce and SCORE Northshore, will host a free seminar on holiday marketing.
     Titled “Marketing for the Holidays,” the seminar will take place in Covington Wednesday, Oct. 24, from 9 to 10:30 a.m., at the St. Tammany West Chamber, located at 610 Hollycrest Blvd. Kim Walker, owner of 5 Stones Media in Hammond, will lead the seminar.
     “It’s that time of year – the hustle and bustle of the holiday season is upon us. The time is now to reach out to your customers, bring in new clients, and boost repeat and referral business,” said Sandy Summers, assistant director of the Small Business Development Center. “Whether you have a retail shop, provide a specialized service, work business-to-business, or have a nonprofit in need of outreach, this workshop will provide simple, practical tips for closing out this year on a high note.”
     Topics to be covered include how to leverage social media to engage new and existing customers; which promotions and special offers work for your business right now; the best ways to drive response from emails and social posts; easy strategies to keep offers looking good on a cell phone or tablet; how to create and manage a campaign for the holidays, and how to create a simple playbook to plan marketing activities all season long. The program will also focus on how to measure results to get more out of marketing effort along the way.
     Although there is no cost to attend, seating is only guaranteed for pre-registered attendees. To register or for more information, call (985) 892-3216. Online registration is also available at

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