Southeastern Marketing Breakfast to feature co-owner of Ballard Brands, LLC


Friday, September 27, 2019 
by: Tonya Lowentritt 

     HAMMOND – Steven Ballard, whose firm, Ballard Brands, LLC, operates more than 100 restaurants/food businesses in the southern U.S., will serve as the guest speaker at Southeastern Louisiana University’s annual Marketing Breakfast on Wednesday, Oct. 9, at the Alumni Center.      Breakfast will be served at 7:30 a.m. and the speaker will begin at 8 a.m.
     Sponsored by the Southeastern Marketing Association, the marketing faculty, the College of Business, and G. Dean Brunson, CPA, of Richmond, Va., the breakfast is part of Business Week scheduled during Homecoming Week.
     The program is open to students and the general public. Registration is available online at and is limited to the first 100 registrants. Tickets are $11.63 online or $10 in the Marketing office in Garrett Hall, room 74.
     “We are very excited to present an entrepreneur and marketer that has so many successful businesses making a positive impact throughout the region,” said Professor of Marketing Mike Budden.
     Formed in December 2001 by brothers Paul, Scott and Steven, Ballard Brands is a privately held, multi-branded restaurant, food and coffee company, based out of Covington, La. After starting the company with one restaurant and two coffee house franchises, Ballard Brands now owns, operates and manages restaurants and food and beverage concepts in 28 states and three countries.
     The company’s restaurant portfolio includes retail brands WOW Café, PJ’s Coffee of New Orleans, The Original City Diner, Boardhouse Serious Sandwiches, and Ole Saint. Through their Outstanding Management Group, the company manages Eloisa Restaurant and Filmore in the Oaks. These brands collectively total nearly 155 locations in both traditional and non-traditional models and continue to grow.
     For more information about the Marketing Breakfast, contact the Department of Marketing and Supply Chain Management at 985-549-2277.

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