University Catalog

Curriculum in Marketing

Leading to the Degree of Bachelor of Arts

Professional Sales Concentration

(see footnotes at bottom)

FIRST YEAR

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First Semester

Biological ScienceG		3	hours
ENGL 101G,H	Freshman Composition	3	hours
MATH 105 or 151/161G	Finite Mathematics College Algebra with Fundamentals / College Algebra	3	hours
Visual Arts, Music, Dance or Thea ElectiveG,H		3	hours
SE 101	Freshman Academic Success at Southeastern	2	hours
MGMT 101	Fundamentals of Business Success	1	hour
	Total:	15	hours

 

Second Semester

ENGL 102G,H	Critical Reading and Writing	3	hours
MATH 241G	Elementary Statistics	3	hours
Physical ScienceG		3	hours
History ElectiveG,H		3	hours
Elective		3	hours
	Total:	15	hours

 

SECOND  YEAR

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First Semester

ACCT 200	Introduction to Financial Accounting	3	hours
COMM 211G,H	Introduction to Public Speaking	3	hours
ECON 201G	Principles of Economics (Macroeconomics)	3	hours
OMIS 210	Business Statistical Models II	3	hours
Second Natural Science SequenceG		3	hours
	Total:	15	hours

 

Second Semester

ACCT 225	Managerial Accounting	3	hours
ECON 202G	Principles of Economics (Microeconomics)	3	hours
ENGL 230, or ENGL 231, or ENGL 232G,H	World Literature English Literature American Literature	3	hours
BLAW 231	The Legal Environment of Business	3	hours
MGMT 240	Business Communication	3	hours
	Total:	15	hours

 

 

THIRD YEAR

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First Semester

†MRKT 303	Principles of Marketing	3	hours
†MRKT 319	Consumer Behavior	3	hours
†*MRKT 321	Personal Selling	3	hours
OMIS 350	Management Information Systems	3	hours
OMIS 320	Principles of Supply Chain Management	3	hours
	Total:	15	hours

 

Second Semester

ECON 333	Introduction to Money and Banking	3	hours
FIN 381	Business Finance	3	hours
†MGMT 351	Principles of Management	3	hours
†*MRKT 331	Advertising	3	hours
†MRKT Elective (300+)		3	hours
	Total:	15	hours

 

 

FOURTH YEAR

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First Semester

OMIS 360	Web Basics	3	hours
†*MRKT 421	Advanced Professional Sales	3	hours
†MRKT 432	Marketing Research	3	hours
OMIS 430	Production and Operations Management	3	hours
Elective		3	hours
	Total:	15	hours

 

 

Second Semester

MGMT 425	Introduction to International Business	3	hours
MGMT 464	Business Strategy	3	hours
†*MRKT 425	Sales Management	3	hours
Elective		3	hours
†MRKT 444	Marketing Management	3	hours
	Total:	15	hours

 

Total semester hours required 120

Southeastern 101 and Management 101 are not required of transfer or readmitted Southeastern students with 30 hours or more. Those students will replace Southeastern 101 and Management 101 with 3 hours of free electives.

^GGeneral Education Courses
^HHonors students to take Honors course option:
ENGL 101 or 121H or 123H
ENGL 102 or 122H or 124H
ENGL 230 or 231 or 232 or 210H or 291H or 292H
HIST 101 or 102 or 201 or 202 or 101H or 102H or 201H or 202H
COMM 211 or 211H
GBIO 106 or 151H
GBIO 151 or 151H
Art Elective or HONR 191 

^{†Major Courses
†*Major Concentration Courses}