University Catalog

Curriculum in Marketing

Leading to the Degree of Bachelor of Arts

(see footnotes at bottom)

FIRST YEAR

First Semester

Biological ScienceG		3	hours
ENGL 101G	Freshman Composition	3	hours
MATH 105 or MATH 151 or MATH 161G	Finite Mathematics College Algebra with Fundamentals College Algebra	3	hours
Vis Arts, Music, Dance or Theatre  ElectiveG		3	hours
SE 101	Freshman Academic Success at Southeastern	2	hours
MGMT 101	Fundamentals of Business Success	1	hour
	Total:	15	hours

 

Second Semester

ENGL 102G	Critical Reading and Writing	3	hours
MATH 241G	Elementary Statistics	3	hours
Physical ScienceG		3	hours
History ElectiveG		3	hours
Elective		3	hours
	Total:	15	hours

 

SECOND  YEAR

First Semester

ACCT 200	Introduction to Financial Accounting	3	hours
COMM 211G	Introduction to Public Speaking	3	hours
ECON 201G	Principles of Economics (Macroeconomics)	3	hours
OMIS 210	Business Statistical Models II	3	hours
Second Natural Science SequenceG		3	hours
	Total:	15	hours

 

Second Semester

ACCT 225	Managerial Accounting	3	hours
ECON 202G	Principles of Economics (Microeconomics)	3	hours
ENGL 230 or ENGL 231 or ENGL 232G	World Literature English Literature American Literature	3	hours
BLAW 231	The Legal Environment of Business	3	hours
MGMT 240	Business Communication	3	hours
	Total:	15	hours

 

 

THIRD YEAR

First Semester

†MRKT 303	Principles of Marketing	3	hours
†MRKT 321	Personal Selling	3	hours
OMIS 350	Management Information Systems	3	hours
OMIS 320	Principles of Supply Chain Management	3	hours
Elective		3	hours
	Total:	15	hours

 
Second Semester

ECON 333	Introduction to Money and Banking	3	hours
FIN 381	Business Finance	3	hours
†MGMT 351	Principles of Management	3	hours
†MRKT 319	Consumer Behavior	3	hours
†MRKT  Elective		3	hours
	Total:	15	hours

 

 

FOURTH YEAR

First Semester

MGMT 425	Introduction to International Business	3	hours
†MRKT 432	Marketing Research	3	hours
OMIS 430	Production and Operations Management	3	hours
†MRKT Elective (300+)		3	hours
Elective		3	hours
	Total:	15	hours

 

Second Semester

MGMT 464	Business Strategy	3	hours
†MRKT 444	Marketing Management	3	hours
†MRKT Elective (300+)		3	hours
†MRKT Elective (300+)		3	hours
Elective		3	hours
	Total:	15	hours

 

Total semester hours required 120

Southeastern 101 and Management 101 are not required of transfer or readmitted Southeastern students with 30 hours or more. Those students will replace Southeastern 101 and Management 101 with 3 hours of free electives.

^GGeneral Education Courses

^†Major course.