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Curriculum in Communication
Leading to the Degree of Bachelor of Arts
Strategic Communication Concentration

(Please refer to footnotes at the bottom of the page for additional details)


FIRST YEAR

First Semester

Course  Description Credit Hours 
Physical
Science1,G		   3
Foreign 
Language 1012		 CHIN 101, SPAN 101, FREN 101, ITAL 101, LAT 101, or GERM 101  3
ENGL 101 or
ENGL 101HG		 Freshman Composition
Freshman Composition Honors		 3
HIST 101 or
HIST 107 or
HIST 201 or
HIST 101H or
HIST 201HG		 Western Civilization to 1500
World Civilization to 1500
American History to 1877
Western Civilization to 1500 for Honors Students
American History to 1877 for Honors Students		 3
††COMM 151 Writing for the Mass Media 3
*SE 101 Freshman Academic Success at Southeastern 2
 Total Semester Credit Hours: 17

Second Semester

Course  Description Credit Hours 
††COMM 272 Introduction to Strategic Communication 3
Foreign
Language 1022		 CHIN 102, SPAN 102, FREN 102,  ITAL 102, LAT 102, or GERM 102  3
ENGL 102 or
ENGL 102HG		 Critical Reading and Writing
Critical Reading and Writing Honors		 3
Elective   3
LS 102 Introduction to Information Research 1
 Total Semester Credit Hours: 13

SECOND  YEAR

First Semester

Course  Description Credit Hours 
††COMM
Elective3		   3
††COMM 211G Introduction to Public Speaking  3
ENGL 230 or
ENGL 231 or
ENGL 232G		 World Literature
English Literature
American Literature		 3
Foreign
Language 2012		 CHIN 201, SPAN 201, FREN 201, ITAL 201, LAT 201, or GERM 201 3
MATH 105 or 
MATH 161G		 Finite Mathematics
College Algebra             		 3
 Total Semester Credit Hours: 15

Second Semester

Course  Description Credit Hours 
††COMM
Elective3		   3
††COMM
Elective3		   3
Elective   3
Foreign
Language 2022		 CHIN 202, SPAN 202, FREN 202, ITAL 202, LAT 202, or GERM 202  3
MATH 241G Elementary Statistics 3
 Total Semester Credit Hours: 15

THIRD YEAR

First Semester

Course  Description Credit Hours 
††COMM 476 Social Media Communication 3
††COMM 463 Writing for Public Relations  3
Social
Science
ElectiveG		                                                                             3
††COMM
Elective3		   3
Elective   3
 Total Semester Credit Hours: 15

Second Semester

Course  Description Credit Hours 
††COMM 490 Digital Audience Research and Behavior 3
††COMM
Elective3		   3
††COMM
Elective3		   3
Social
Science
ElectiveG		   3
THEA 131 or
MUS 151 or
ART 105 or
ART 106 or
DNC 100G		 Introduction to the Theatre
Introduction to Music
Survey of World Art History I
Survey of World Art History II
Introduction to Dance		 3
 Total Semester Credit Hours: 15

FOURTH YEAR

First Semester

Course  Description Credit Hours 
††COMM 441 Integrated Marketing Communications 3
††COMM 
Elective3		   3
Biological
Science1,G		   3
††COMM 
Elective3		   3
Elective   3
 Total Semester Credit Hours: 15

Second Semester

Course  Description Credit Hours 
††COMM 498 Professional Seminar in Communication                       3
††COMM 
Elective3		   3
Biological/
Physical
Science1,G		   3
ENGL 373 or
ENGL 374 or
ENGL 380		 Film Criticism
Literature and FIlm
Creative Writing Drama 		 3
Elective   3
 Total Semester Credit Hours: 15

 

Total Credit Hours Required For Curriculum: 120

*Southeastern 101 is not required of transfer or readmitted Southeastern students with 30 credit hours or more. Those students will replace Southeastern 101 with two credit hours of free electives.
GGeneral Education Courses
††Major course; Grade of “C” or better required.
1Students must complete a minimum of six credit hours in a two-semester sequence of biological science plus a physical science or a two-semester sequence of a physical science plus a biological science. Students must complete one of the natural science two-semester sequences listed in the Admissions Criteria and Academic Regulations section of this catalog.
2Twelve credit hours in one foreign language are required.
3Students must choose 27 credit hours of communication electives in each of the three categories listed, with at least 15 hours at the 300 or 400 level.
Media Strategy Communication Electives. Select four courses from:
COMM 270, 364, 411, 427, 451, 459, 466, 467, and 477.
Content Creation and Production Communication Electives. Select three courses from:
COMM 121, 213, 256, 257, 260, 316, 321, 340, 344, 354, 357, 359, 363, 401, 402, 408, 409, 413, 417, 424, 425, 430, 449, 460, 463, 465, 478, 495; ART 122, 190, 220.
Communication Theory Communication Electives. Select two courses from:
COMM 155, 159, 215, 328, 369, 371, 376, 378, 391, 410, 418, 433, 453, 456, 458, 461, 471, 475, 485, 493.