Curriculum in Marketing
Leading to the Degree of Bachelor of Arts

(Please refer to footnotes at the bottom of the page for additional details)


FIRST YEAR

First Semester

Course Description Credit Hours
Biological
ScienceG
  3
ENGL 101 or
ENGL 101HG
Freshman Composition
Freshman Composition Honors
3
MATH 105 or
MATH 161G
Finite Mathematics
College Algebra
3
Vis Arts,
Music,
Dance or
Theatre 
ElectiveG
  3
SE 101 Freshman Academic Success at Southeastern 2
MGMT 101 Fundamentals of Business Success 1
 Total Semester Credit Hours: 15

Second Semester

Course Description Credit Hours
ENGL 102 or
ENGL 102HG
Critical Reading and Writing
Critical Reading and Writing Honors
3
MATH 241G Elementary Statistics 3
Physical
ScienceG
  3
History
ElectiveG
  3
Elective   3
 Total Semester Credit Hours: 15

SECOND  YEAR

First Semester

Course Description Credit Hours
ACCT 200 Introduction to Financial Accounting 3
COMM 211G Introduction to Public Speaking 3
ECON 201G Principles of Economics (Macroeconomics) 3
OMIS 210 Business Statistical Models II 3
Second
Natural
Science
SequenceG
  3
 Total Semester Credit Hours: 15

Second Semester

Course Description Credit Hours
ACCT 225 Managerial Accounting 3
ECON 202G Principles of Economics (Microeconomics) 3
ENGL 230 or
ENGL 231 or
ENGL 232G
World Literature
English Literature
American Literature
3
BLAW 231 The Legal Environment of Business 3
MGMT 240 Business Communication 3
 Total Semester Credit Hours: 15

THIRD YEAR

First Semester

Course Description Credit Hours
MRKT 303 Principles of Marketing 3
MRKT 321 Personal Selling 3
OMIS 350 Management Information Systems 3
OMIS 320 Principles of Supply Chain Management 3
Elective   3
 Total Semester Credit Hours: 15

Second Semester

Course Description Credit Hours
ECON 333 Introduction to Money and Banking 3
FIN 381 Business Finance 3
MGMT 351 Principles of Management 3
MRKT 319 Consumer Behavior 3
MRKT 
Elective
  3
 Total Semester Credit Hours: 15

FOURTH YEAR

First Semester

Course Description Credit Hours
MGMT 425 Introduction to International Business 3
MRKT 432 Marketing Research 3
OMIS 430 Production and Operations Management 3
MRKT
Elective
(300+)
  3
Elective   3
 Total Semester Credit Hours: 15

Second Semester

Course Description Credit Hours
MGMT 464 Business Strategy 3
MRKT 444 Marketing Management 3
MRKT
Elective
(300+)
  3
MRKT
Elective
(300+)
  3
Elective   3
 Total Semester Credit Hours: 15

 

Total Credit Hours Required For Curriculum: 120

*Southeastern 101 and Management 101 are not required of transfer or readmitted Southeastern students with 30 hours or more. Those students will replace Southeastern 101 and Management 101 with 3 hours of free electives.
GGeneral Education Courses
Major course.