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The purposes of the Department of Communication and Media Studies are:
The Master of Arts in Strategic Communication will focus on teaching media planning skills combined with advanced digital media content creation and a solid grounding in the strategic use of communication data analytics.
To be considered for admission to the Master's in Strategic Communication, an applicant must:
The Master of Strategic Communication is a non-thesis degree, requiring a total of 36 semester hours of graduate credit. Fifteen credit hours make up the program’s core requirements and 21 additional hours are to be taken as electives.
Strategic Communication Core Requirements
Fifteen (15) semester hours are required, which must include completion of COMM 621, 631, 648, 691 and 698.
COMM 621: Strategic Communication Campaigns | 3 hours |
COMM 631: Digital Communication | 3 hours |
COMM 648: Content Creation for Strategic Communication | 3 hours |
COMM 691: Quantitative Measurements for Strategic Communication | 3 hours |
COMM 698: Strategic Communication Capstone | 3 hours |
Total | 15 hours |
Electives
Students must take 21 semester hours, chosen from the following courses, 15 hours must be 600-level courses. Credit will not be accepted toward graduation if a student has completed a similar or companion 400-level course for any elective.
COMM 541: Integrated Marketing Communication | 3 hours |
COMM 551: Media Management and Economics | 3 hours |
COMM 558: International Communication and Media | 3 hours |
COMM 567: Public Relations Crisis Communication | 3 hours |
COMM 576: Social Media Communication | 3 hours |
COMM 577: Social Media Data Analytics | 3 hours |
COMM 590: Digital Audience Research and Behavior | 3 hours |
COMM 616: Communication Training, Assessment and Development | 3 hours |
COMM 620: Organizational Culture and Diversity Issues | 3 hours |
COMM 626: Law and Ethics for Emerging Media | 3 hours |
COMM 633: Communicating Leadership | 3 hours |
COMM 640: Emerging Media Entrepreneurship | 3 hours |
COMM 649: Visual Design for Strategic Communication | 3 hours |
COMM 650: Strategic Communication for Non-Profits | 3 hours |
COMM 671: Applied Qualitative Research for Strategic Communication | 3 hours |
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