The Office of University Marketing and Communications provides colleges, divisions, departments, offices, etc. with the appropriate type treatment (wordmark identifier) of their name that complements the Southeastern logo.
It is important that all university identifiers are consistent and reflect the overall university brand standards. As a part of the university, all sub-units should have an appropriate lockup created for official documents and externally published materials. This contributes to the overall university identity and builds consistency across all communications. Branding is a collective effort that encompasses all the departments, colleges, units - all the parts - that together make up our Southeastern.
The University has three official lockup formats - a horizontal orientation, a more vertical orientation and a shield only version. The horizontal version should be used as the preferred version where possible. These identifiers are to be used in place of any past created versions that do not reflect this graphical design. As noted, these will be created by the Office of University Marketing and Communications for each department, college and office.
The horizontal wordmark should be the horizontal treatment you see in samples below.
In those circumstances where the horizontal wordmark will not graphically work or fit, a vertical treatment has been created as well.
Each department may request official lockups from University Marketing and Communications. Please do not try to replicate on your own.