Southeastern Marketing Program ranked second in the state
Tuesday, April 13, 2021
by: Tonya Lowentritt
HAMMOND – Southeastern Louisiana University’s Marketing Program has been ranked
No. 2 in the state by Plexuss, the largest digital ecosystem for students to connect
with over 18,000 colleges and universities worldwide.
The marketing college rankings included undergraduate four-year colleges and
universities that offer a bachelor’s degree in marketing. Plexuss utilized data from
the Department of Education, and looked at key factors such as graduation rates, admissions
yield, program popularity, and student retention rates. To create a more encompassing
ranking system, the group incorporated subject-specific rankings from the most prominent
reputable ranking sources available: U.S. News, Times Higher Education, QS, and ARWU
to create the final list.
Marketing Department Head Jose Noguera said Southeastern’s marketing curriculum
provides students with practical as well as theoretical knowledge concerning modern
marketing practices. The courses in the major are designed and integrated to assist
students in obtaining a comprehensive understanding of the nature and scope of marketing
activities.
“Our marketing program includes concentrations in digital and social media marketing,
as well as professional sales. Students are engaged in real-world classroom experiences
through hands-on client projects, role-playing, and even competitions,” Noguera said.
“Our faculty are passionate and work hard to prepare our students to easily transition
into professional careers where they will be successful.”
The program provides an opportunity for students to obtain the knowledge and
skills necessary to be successful in a business career in which marketing plays a
key role and/or for graduate study, Noguera added.
For more information about Southeastern’s marketing program, call 985-549-2277,
email marketing@southeastern.edu, or visit southeastern.edu/marketing.
The full ranking list is available at plexuss.com/r/best-marketing-colleges-in-louisiana-2.
