Symbolizing a Century of Excellence

The award-winning Centennial logo, known as the 100 Mark, is a tribute to the university’s rich past and promising future. Inspired by Southeastern’s “Get There” campaign, the design is more than just a number—it tells a story. A gold pathway winds through the mark, symbolizing the journey from the university’s founding in 1925 into its next century, connecting generations of students, alumni, and supporters. Within the design, an infinity symbol is subtly woven into the zeroes, representing the lasting impact of Southeastern and the lifelong connection its people share with the institution. The curved elements reflect the continuous flow of time, reinforcing the idea that Southeastern is always evolving while staying rooted in its traditions.

The 100 Mark is a timeless emblem of pride, available in Southeastern’s signature green and gold, as well as black and white, ensuring it remains both bold and adaptable. It serves as a unifying visual identity throughout the Centennial, from official events to commemorative merchandise, reminding all who see it of the university’s enduring legacy and momentum toward the future.

Complementing this visual storytelling, the Centennial celebration also features a signature black-and-white portrait style, designed to capture the depth and character of Southeastern’s people. This classic, timeless aesthetic honors those who have shaped the university while embracing those who will define its next century. Just as the 100 Mark connects the past and future, these portraits preserve individual stories that collectively form the fabric of Southeastern’s history—reminding us that while time moves forward, the bonds formed at Southeastern last forever.