College of Business

College of Business

2003 Distinguished Alumnus: Daniel J. Monistere


Soon after obtaining his MBA, Danny was hired by VNU Operations Center, in Coral Springs,
Florida working as the research manager. Holding various positions of increasing responsibility
he ultimately became the Director of Production Groups. Then, in 1992, he returned
to Southeastern to be the Director of the Small Business Development Center where
he coordinated all activities of the center and provided management counseling in
marketing and facilities planning to the Center’s clients.

In 1994, Danny accepted a position with a Houston firm, International Demographics,
with the responsibility of research design and methodology for multimedia research
products. While there, he created the Media Ratings Council Manual and interfaced
with industry auditors. He subsequently returned to Florida to work for Adcom Information
Services researching and designing the Adcom cable product.

In 2000, he was hired by Nielsen Media Research to coordinate quality control functions
related to Nielsen Television ratings. He is responsible for planning and execution
of internal auditing to insure continuous quality improvement.

Through the years, he has co-authored a number of timely articles related to his field.
 He has also presented at the Advertising Research Federation Week of Workshops and
most recently for the World Association of Research Professionals. Danny serves on
the Southeastern Advisory Board for the College of Business and has been a regular
speaker during the Southeastern Business Week.