Strategic Communication, MA

Strategic Sports Communication

Concentration

The Master of Arts in Strategic Communication with a concentration in Strategic Sports Communication prepares students to navigate the dynamic and fast-paced world of sports media and public relations. This concentration emphasizes the strategic use of communication to build and manage sports brands, engage diverse audiences, and support organizational goals. As the influence of digital media and real-time engagement grows in the sports industry, so does the demand for skilled professionals in sports content creation, media relations, sponsorship communication, and fan engagement strategy.