Southeastern announces new director of Louisiana Small Business Development Center
Southeastern Louisiana University and the College of Business recently announced the appointment of Wayne Ricks as the new Director of the Louisiana Small Business Development Center at Southeastern.
Tonya Lowentritt

Southeastern Louisiana University and the College of Business are pleased to announce the appointment of Wayne Ricks as the new Director of the Louisiana Small Business Development Center at Southeastern. Ricks brings a wealth of experience in business consulting and economic advancement, aligning perfectly with the LSBDC’s mission to foster the growth and success of small businesses in Livingston, St. Helena, St. Tammany, Tangipahoa, and Washington parishes, said Dean of the College of Business Tará Lopez.
Ricks will oversee the strategic direction and day-to-day operations of the LSBDC, ensuring alignment with the state LSBDC network’s goals and in support of U.S. Small Business Administration and Louisiana Economic Development programs. He will work closely with community leaders and other key stakeholders to deliver impactful consulting services, training programs, and resources to small business owners and entrepreneurs.
“I am honored to lead the SBDC at Southeastern and to contribute to the success of our region’s businesses,” said Ricks. “As the new director of the SBDC, my commitment is to empower entrepreneurs in our community by providing resources, guidance, and support necessary to turn dreams into thriving businesses. By fostering collaborative partnerships we’ll create opportunities and build a future where every entrepreneur has the tools to succeed.”
Ricks previously served the LSBDC as a senior business consultant and as the interim director. His prior experience and leadership since taking on the interim director role make him uniquely qualified to advance the LSBDC’s mission.
Southeastern President William S. Wainwright expressed enthusiasm for the appointment.
“Mr. Ricks brings an impressive track record of leadership and innovation. We are confident in his ability to strengthen the LSBDC’s impact and to enhance the entrepreneurial ecosystem across Southeast Louisiana.”
Under Ricks’ direction, the LSBDC will continue to provide confidential business consulting services, facilitate dynamic workshops, and support the Southeast Louisiana Business Center. This includes managing the SLBC incubator and serving as a resource hub for the region’s entrepreneurs.
For more information on the LSBDC at Southeastern, visit southeastern.edu/admin/sbdc/ or contact [email protected].
