Southeastern to launch online medical sales training program

Southeastern Louisiana University’s College of Business is launching an online medical sales training program to prepare students and working professionals for careers in the rapidly-growing medical sales industry. Beginning in spring 2026, the program will be offered in a flexible online format to accommodate individuals balancing work, school, or career transitions.

Professional Sales Instructor and the College of Business Healthcare Industry Programs Coordinator Travis McCoy explained that as healthcare continues to expand, demand is increasing for professionals who can navigate the specialized field of medical sales.

“This program is designed with both industry needs and student success in mind,” he said. “We’re equipping learners with the tools and confidence they need to succeed in a high-demand, high-reward field.”

Coursework will cover navigating the medical sales industry, medical terminology, applying evidence to improve healthcare outcomes, professional selling strategies, advanced techniques, and sales leadership.

Ideal for sales professionals looking to specialize or healthcare workers seeking to transition into sales roles, the program combines healthcare literacy with business acumen.

“We’re proud to offer a program that meets the growing need for skilled professionals in medical sales,” said Dean of the College of Business Tara’ Lopez. “The healthcare industry is rapidly evolving, and this training provides a pathway for individuals to contribute in meaningful ways.”

Applications for the inaugural spring 2026 cohort open October 20, 2025. Prospective students can attend virtual program interest calls with topic discussions hosted by McCoy and Assistant Professor and Interim Marketing and Supply Chain Management Department Head April Field Kemp on the following dates:
   • Thursday, Oct. 30, 5:30 p.m. CST – Breaking into Medical Sales: What Top Companies Look for in New Reps
   • Wednesday, Nov. 12, 5:30 p.m. CST – The Five Biggest Mistakes New Medical Sales Reps Make (and How to Avoid Them)
   • Tuesday, Dec. 2, 5:30 p.m. CST – Exploring New Paths: How to Transition Into a Career in Medical Sales

The sessions provide an opportunity to explore the field, gain insights from industry professionals, and learn more about the new program. The deadline to apply is Dec. 19, 2025. Complete an interest form and discover additional details at southeastern.edu/medsales.

For more information, contact McCoy at [email protected] or at 985-549-2277.