Bachelor of Arts in Marketing
COLLEGE OF BUSINESS
Department of Marketing and Supply Chain Management
Students in Southeastern's Marketing program gain a basic knowledge and understanding of marketing's role in business and society. Students learn the importance of technology, diversity, and ethics and social responsibility in today's marketplace and develop written and oral communication skills as they prepare for graduate studies or successful careers in business.
Career Information
Types of Jobs
- Advertising Manager/Specialist
- Marketing Manager
- Marketing Researcher
- Media/Social Media Specialist
- Sales Manager/Specialist
Types of Employers
- Advertising firms
- Banks and other financial institutions
- Department stores and other retailers
- Educational institutions
- Government agencies
- Healthcare organizations
- Marketing research firms
- Mass media firm
- Public relations agencies
- Transportation and distribution firms
- Travel and hospitality businesses
PROGRAM HIGHLIGHTS
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Numerous opportunities to work on real-world projects in marketing classes
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Faculty that have received awards, honors and recognition
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Research opportunities
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College of Business accredited by the Association to Advance Collegiate Schools of Business International
PROGRAM REQUIREMENTS
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Total semester hours required: 120
CONCENTRATIONS
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Advertising and Social Media Marketing
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Professional Sales
MINORS
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Marketing
RELATED DEGREES
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Bachelor of Science in Supply Chain Management
CAMPUS ORGANIZATIONS & ACTIVITIES
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Southeastern Marketing Association
Contact Information
985-549-2277
Mailing address: SLU 10844, Hammond, LA 70402
On-campus address: Garrett Hall, Room 74
