News Release

Southeastern produces new recruitment video

Contact: Tonya Lowentritt


     HAMMOND – A new 15-minute video entitled “Southeastern Louisiana University: Strength, Endurance, Tradition,” has been launched to promote the north shore’s only regional four-year institution.
     Developed by a recruitment marketing team and produced by the university’s Southeastern Channel, the video is appearing on Southeastern’s Web site at and its “Hot Spots” page; it will also air on the Southeastern Channel, the university’s educational access channel, along with placement on the channel’s Web site, The piece can also be viewed on YouTube and the university’s Facebook page.
     The video includes interviews with Southeastern President John Crain, Provost and Vice President for Academic Affairs Tammy Bourg and a variety of students and faculty who discuss the quality of academic offerings, vibrant campus life, and the advantages of attending a large university with the warm atmosphere and intimate feel of a small college.
     Designed to appeal to a wide variety of audiences and focusing on the theme that Southeastern provides students with “Growth That Lasts a Lifetime,” the video offers an historical perspective of the university’s growth from its start as a junior college in 1925 to its current status as the third largest university in Louisiana with more than 15,000 students.
     “Our goal is to tell the story of Southeastern in a brief, informative and eye-catching manner,” said Enrollment Services Director Lori Fairburn. “We’ve used it with area high school counselors who gave it high marks. We believe it will be very effective with prospective students and in our orientation programs.”
     Utilizing state-of-the-art graphic animation and archival film footage from the 1940s of students at campus landmarks such as McGhee Hall, Pottle Auditorium and Friendship Oak, Southeastern’s growth is compared to its campus icon, the Friendship Oak tree, which has endured decades of change while maintaining a strong tradition.
     “The opening highlights prospective college students expressing the need for a university that provides knowledge, stability and growth to help meet the challenges of a fast-changing, dynamic world,” said Rick Settoon, Southeastern Channel general manager. “We used shots of students over a trendy montage of fast-moving images; it’s effective in engaging recruits and their families from the beginning and plays a key role in showing that Southeastern provides a lifetime of growth for students, both as individuals and future professionals.”
     The piece also illustrates Southeastern’s friendly campus life, from its student organizations and activities to historic buildings, beautiful campus and strong traditions. The production concludes with a montage of high-profile university alumni, including the late Grammy-winning jazz pianist Bill Evans and “Good Morning America” host Robin Roberts.

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