Undergraduate Degree Programs
The purpose of the Marketing curriculum is to provide students with practical as well as theoretical knowledge concerning modern marketing practices. The courses in the major are designed and integrated to assist students in obtaining a comprehensive understanding of the nature and scope of marketing activities. It is intended to provide an opportunity for students to obtain the knowledge and skills necessary to be successful in a business career in which marketing plays a key role and/or for graduate study.
The purpose of the Supply Chain Management curriculum is to provide students with the knowledge, foundation, and skills necessary to pursue successful careers in industry or to pursue graduate studies in the disciplines of Supply Chain Management which include: Marketing, Operations Management, and Information Systems.