Marketing Degree Programs

The overall educational objectives of the Marketing undergraduate degree program is to provide students with a conceptual foundation in Marketing and a skill base necessary to build successful careers in industry or to succeed in graduate school.

 

Careers in the Program

A major in Marketing prepares students for careers in sales, advertising, marketing research, public relations, purchasing, transportation, and several other related areas. Some occupations may require advanced graduate or professional degrees.

For more information on training and qualifications needed for a particular career, consult Southeastern's Office of Career Services.

 

Concentrations and Curriculum Sheets

Marketing majors may choose between three curriculum concentrations that lead to the Bachelor of Arts degree. The department offers concentrations in General Marketing, Advertising and Integrated Marketing Communications, and E-Commerce. Curriculum sheets for each of the three concentrations can be found through the links below.

 

Bachelor of Arts in Marketing

 

Bachelor of Arts in Marketing, 
Concentration in Advertising and Integrated Marketing Communications


Bachelor of Arts in Marketing,
Concentration in E-Commerce

 

Recent Employers

Nielsen Media Research
North Oaks Healthcare System
Aramark Corporation
Champagne Beverage Company
The Gagliano Group
Target
Inside Northside
Marketing Concepts
Classic Practice Resources
The Powell Group

 

Campus Organization

Southeastern Marketing Association

 

Faculty Teaching Awards and Research

Marketing faculty are recognized for their pursuit of excellence in teaching and research. Dr. Teri Root is a recent recipient of Southeastern Louisiana University's Presidential Award for Excellence in Teaching and Drs. Sandra McKay and Mike Budden have been awarded the Mayfield Distinguished Professorship in Marketing for excellence in research.

 Department faculty maintain close ties with industry and employ present-day case tools to emphasize practical learning. Past projects include: an advertising campaign, logo, and slogan for the Southeastern Channel and several student research projects for Nielson Media Research.

 

Notable Alumnus

Daniel Monistere

Vice President, Quality Nielsen Media Research
A.C. Nielsen Company