Assurance of Learning

Assurance of Learning is a faculty driven, central component of both the undergraduate and graduate programs. The Assurance of Learning Committee is made up of faculty members with cross-sectional representations of six business disciplines and has the responsibility of coordinating the following processes:

  • Identifying learning goals and accompanying objectives in accordance with the College of  Business Mission statement;

  • Developing rubrics, methods of assessment, and instruments;

  • Assessing the achievement of students' learning for each goal;

  • Sharing the results of measurable outcomes with all appropriate stakeholders; and

  • Assuring a meaningful utilization of measurement results for continuous learning improvement.

Learning Goals

1. Effective Communication Skills

College of Business students will demonstrate effective oral and written communication skills listed below.

Oral Communication

  • Use grammatically correct and appropriate language.

  • Good voice control, eye contact, and appropriate physical demeanor.

  • Demonstrate logical thinking and organization of topics.

  • Present visuals that assist the flow of the presentation and are professionally prepared.

  • Display a full understanding of the material being discussed and how to apply it in a broader context.

Written Communication

  • Show organization with clear focus and cohesiveness.

  • Use proper word selection and logical sentence structure.

  • Work will be carefully edited with appropriate use of spelling, punctuation, and capitalization.

  • Assure that the assigned topic is covered in-depth, with issues fully identified and assignment fully completed.

  • Supply a set of references appropriately applied in analysis.


2. Functional Business Knowledge

College of Business students will demonstrate general knowledge and skills in the content areas of accounting, economics, finance, management, marketing, and supply chain management.


  • accounting equation

  • financial statements

  • effects of economic transactions on financial statement classifications

  • manufacturing terminology

  • cost behavior, and budgeting


  • opportunity costs

  • market prices and changes

  • efficient decision-making

  • macroeconomic measures and policy


  • cash flow analysis

  • ratio analysis

  • time value of money

  • bond valuation

  • stock valuation and capital budgeting


  • motivation

  • leadership

  • controlling

  • organizational culture

  • social responsibility

  • planning

  • strategy 

  • structure

  • human resources

  • group dynamics

  • general organizational behavior


  • market segment

  • target market

  • segmentation

  • differentiation

  • position

  • positioning

  • calculating revenue

  • variable costs

  • fixed costs

  • markup pricing

  • breakeven point

  • discussing and evaluating the elements of the marketing mix

  • describing the elements of an integrated marketing communications strategy

  • describing the factors that influence purchase decisions in consumer markets

Supply Chain Management:

  • clear understanding of concepts

  • accurately apply fundamental quantitative business analysis techniques

  • synthesize, evaluate, and utilize information to make business decisions


3. Understanding Global Business Issues

College of Business students will demonstrate business knowledge needed to work in a global environment.

Identification of Global Perspectives and Issues

  • Clear and accurate understanding of a global perspective by correctly identifying relevant global awareness concerns and issues and effectively critiquing them

Application of Global Perspective Concepts

  • Demonstrate a thorough application by employing and/or extending key global awareness concepts, principles, information, and theories

Recommendations for a Global Environment

  • Ability to take ideas, theories, principles, and situational facts further by crafting proposals that discuss the relevant issues. Students can justify conclusions and succinctly communicate realistic and insightful recommendations


4. Critical Thinking Skills

College of Business graduates will demonstrate critical thinking skills for problem solving and decision making.

Knowledge and Comprehension

  • Clear, accurate, detailed and comprehensive understanding of the relevant facts, data, theories, and terms

  • Ability to organize the information for application, presentation, documentation, and/or further examination

Application and Analysis

  • Ability to work with key concepts, information, processes and theories -- applying or extending them to a wide variety of new problems or contexts

  • Make predictions, recognize hidden meanings, draw inferences, analyze patterns and component parts, and communicate insightful contrasts and comparisons

Synthesizing and Evaluation

  • Surprising or insightful ability to take ideas, theories, processes, and principles further into new territory.

  • Broader generalizations, hidden meanings and implications as well as the ability to assess, with discrimination, the value, credibility and power of these ideas in order to decide on well-considered choices and opinions.


5. Understanding of Ethical Issues

College of Business students will demonstrate the ability to apply ethical principles to organizational situations.

Identifying Ethical Issues

  • Students can describe a dilemma in detail, having identified key ethical issues and relevant environmental and stakeholder factors

Applying Ethical Principles

  • Correctly identify multiple perspectives to ethically resolve the dilemma according to accepted theory and practice in the field

  • Critically evaluate several potential courses of action based on their effect on stakeholders

Recommending Ethical Action

  • Students can formulate comprehensive recommendations that describe the execution of the decision and that indicate a thoughtful reflection on the benefits and risks of implementation.