The Department of Marketing and Supply Chain Management offers undergraduate degree programs which provide students with both a conceptual foundation as well as a skill base necessary to build successful career.
The purpose of the Marketing curriculum is to provide students with practical as well as theoretical knowledge concerning modern marketing practices. The courses in the major are designed and integrated to assist students in obtaining a comprehensive understanding of the nature and scope of marketing activities.
It is intended to provide an opportunity for students to obtain the knowledge and skills necessary to be successful in a business career in which marketing plays a key role and/or for graduate study.
Marketing majors may choose between three curriculum concentrations that lead to the Bachelor of Arts degree. The department offers concentrations in General Marketing, Advertising and Social Media Marketing Communications, and Professional Sales.
Marketing, BA
Marketing, BA, Advertising and Social Media Concentration
Marketing, BA, Professional Sales Concentration
A major in Marketing prepares students for careers in sales, advertising, marketing research, public relations, purchasing, transportation, and several other related areas. Some occupations may require advanced graduate or professional degrees.
For more information on training and qualifications needed for a particular career, consult Southeastern’s Office of Career Services.
Marketing faculty are recognized for their pursuit of excellence in teaching and research. Dr. Teri Root is a recent recipient of Southeastern Louisiana University’s Presidential Award for Excellence in Teaching and Dr. Sandra McKay and Dr. Mike Budden have been awarded the Mayfield Distinguished Professorship in Marketing for excellence in research.
Department faculty maintain close ties with industry and employ present-day case tools to emphasize practical learning. Past projects include: an advertising campaign, logo, and slogan for the Southeastern Channel and several student research projects for Nielson Media Research.
Daniel Monistere
Vice President, Quality Nielsen Media Research
A.C. Nielsen Company
The purpose of the Supply Chain Management curriculum is to provide students with the knowledge, foundation, and skills necessary to pursue successful careers in industry or to pursue graduate studies in the disciplines of Supply Chain Management which include: Marketing, Operations Management, and Information Systems.
The multi-discipline program is intended to provide the skill bases necessary to build successful careers in industry or to succeed in graduate school.
Curriculum sheets for each catalog year can be found through the links below.
Bachelor of Science in Supply Chain Management
A major in Supply Chain Management prepares students for careers in production and operations management, purchasing, transportation and logistics, information systems, and several other related areas. Some occupations may require advanced graduate or professional degrees.
For more information on training and qualifications needed for a particular career, consult Southeastern’s Office of Career Services.
Supply Chain Management faculty are recognized for their pursuit of excellence in teaching and research. Dr. Michael Jones is the recent recipient of Southeastern Louisiana University’s Presidential Award for Excellence in Teaching.
Department faculty maintain close ties with industry and employ present-day case tools to emphasize practical learning. Past projects include: a database management system for the Tangi Food Pantry and student research projects for Ragan & Massey Distribution.
